Magento - Why?
We know how important your e-commerce solution is to your business - that's why we recommend Magento. Integrating the latest technology whilst offering a flexible, sustainable solution at a reasonable price, Magento is the e-commerce platform designed to allow your business to grow.
Magento is a feature-rich e-commerce platform which gives you complete control over the presentation, functionality and content of your website. It's also scalable and flexible to your needs, providing you with the tools necessary to help you and your business grow.
Cheaper e-commerce solutions are available but, if you are serious about your business, it's a false economy to cut back on your e-commerce platform. So make the decision that some of the biggest companies in the world have made and choose Magento.
Full feature list
- Platform
- Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the user experience, content, and functionality of their online channel.
- Magento’s intuitive administration interface features powerful marketing tools, a catalog-management engine and is SEO optimized to give merchants the power to create sites that provide an unrivaled and rich online shopping experience for their customers, tailored to their unique business needs.
- The ground-breaking Magento platform is the fastest growing eCommerce platform on the market with over 1,000,000+ downloads to date. Designed to be completely scalable and backed by an extensive support network, Magento is the ultimate eCommerce solution. This list will provide you with an in depth look at the Magento feature set.
- Multi Site Management
- Magento's usable interface allows for efficient management of your online channel. Manage multiple stores from one administration panel, including the ability to manage localized/international versions of your site
- Magento's one-click upgrade process allows for seamless upgrades to new Magento version, while the Web Services API and pre-packaged integrations allow Magento to fit the way you do business.
- Control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed
- Multi-Lingual
- Support for localization
- Support for multiple currencies
- Administration Permission System Roles and Users
- Web Services API for easy integration between Magento and any third-party application
- Flexible tax rate management with support for US and International markets
- Fully 100% customizable design using templates
- Customer Groups
- One-Click Upgrades
- Content Management System for Informational Pages
- Google Website Optimizer Integration for A/B and Multivariate Testing
- International Support
- Magento is a fully global platform, allowing for the expansion of business or simply offering multiple versions of your site to meet the specific needs of customers.
- Translated into over 60 languages and supporting multiple currencies, taxes and payment methods, Magento allows for full internationalization of your online channel.
- Multi-Lingual
- Support for Multiple Currencies
- Tax rate support
- Includes support for WEEE/DEEE in EU
- Localization
- Configurable List of Allowed Countries for:
- Site Registration
- Shipping Destination Addresses with ability to specify per shipping method
- Billing Addresses with ability to specify per payment method
- Marketing Promotions and Tools
- Magento's flexible pricing rules enable the efficient creation of a variety of promotions to increase conversion rates.
- Coupled with powerful tools such as Up-Sells, Cross-Sells, and more to to increase Average Order Value, Magento's suite of powerful Marketing Tools provide the functionality and ease-of-use to increase your online sales.
- Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories. .
- Catalog Promotional Pricing by percentage or fixed amount with ability to restrict to stores, categories, products
- Free Shipping Option
- Multi-Tier Pricing for quantity discounts
- Bundled Products
- Customer Group-specific pricing and group-specific tier pricing
- Landing Page Tool for Campaigns
- Search Engine Friendly URL's
- URL Rewrites
- Recently Viewed Products
- Recently Compared Items
- New Items Promotional Tool
- Up-sells in Shopping Cart
- Cross-sells on product pages
- Send to a Friend for all visitors, or registered users only
- Send Wishlist to a Friend by Email or RSS
- RSS Feeds for New Products, New Specials and New Tags
- Auto-generated Site Map
- Google Site Map
- Polls
- Newsletter Management
- Mobile Commerce
- Enable M-Commerce with mobile-optimized versions of your site to attract and convert customers on the go. Automatically detect mobile browsers and show the mobile-optimized version of your site and provide either the full site catalog or a smaller selection of products tailored for the mobile customers.
- Mobile transactions will grow exponentially over the next 5 years, and Magento enables retailers and manufacturers to provide customers with a fully mobile, multi-channel experience.
- Search Engine Optimization
- Attract new customers with Magento's Search Engine Friendly(SEF) URL structure and SEO tools.
- Built from the ground up to support SEO, Magento auto-generates SEF URL's, even down to the links in the Layered Navigation, sitemaps for search engine submission as well as for display on site, and a popular search terms page.
- Gain further control by using Magento's URL Rewrite tool to specify the exact structure of specific product pages, and take control over the Meta information using Magento's intuitive administration interface.
- 100% Search Engine Friendly
- Google Site Map
- URL Rewrites give full control of URL's
- Meta-information for products and categories
- Auto-generated Site Map for display on site
- Auto-Generated Popular Search Terms Page
- Analytics and Reporting
- Magento's included reporting suite provides visibility into the store performance to enable actionable changes to react to your customers needs, and out of the box integrations with Google Analytics and Website Optimizer allow for further insight into store performance and the ability to run A/B and Multi-Variate tests.
- Integrated with Google Analytics
- Admin Dashboard for Report Overview
- Sales Report
- RSS feed for New Orders
- Tax Report
- Abandoned Shopping Cart Report
- Best Viewed Products Report
- Best Purchased Products Report
- Low Stock Report
- Search Terms Report
- Product Reviews Report
- RSS feed for New Reviews
- Tags Report
- RSS feed for New Tags
- Coupon Usage Report
- Total Sales Invoiced
- Total Sales Refunded
- Best Customers Report by Total and Number of Orders
- Customer Accounts
- Beyond Customer Self Service, Accounts offer your customers the ability to save items to a wishlist and share with friends and family, access and edit their contact information and address book, and view their Ratings & Reviews and Product Tags.
- Order status and history
- Re-orders from account
- Recently ordered items
- Downloadable Products
- Address Book with unlimited addresses
- Default Billing and Shipping addresses
- Wishlist with ability to add comments
- Email or Send RSS feed of Wishlist
- Newsletter Subscription management
- Product Reviews submitted
- Product Tags submitted
- Account Dashboard for overview of: recent orders, personal information, newsletter subscription status, primary billing address, primary shipping address, shopping cart, wishlist, recently ordered items, recently reviews and recent tags
- Customer Service
- Increase customer satisfaction with the self-service and backend tools included in Magento. Customers can access feature-rich accounts to view order statuses and receive tracking information directly on the site, as well as submit requests via the contact us form.
- Customer Service agents are able to view customer account information, including not only the order history, but also items in customers' shopping carts and wishlists, to effectively answer questions and complete orders for customers via the Call Center dashboard.
- Contact Us form
- Feature-rich Customer Accounts
- Order History with Status Updates
- Order Tracking from Account
- Forgot Password Email from front-end and administration panel
- Order and Account Update Emails
- Customizable Order Emails
- Create and Edit Orders from the Admin Panel
- Payment
- Magento is integrated with a variety of major payment gateways out of the box, as well as alternative payment methods from PayPal, Amazon and Google.
- Customers can also pay via check/money order, or purchase order and additional payment extensions are available through Magento Connect.
- Configurable to authorize and charge, or authorize only and charge on creation of invoices
- Integrated with Amazon Payments (Checkout by Amazon and Amazon Simple Pay)
- Integrated with multiple PayPal gateways:
- Website Payments Standard, Website Payments Pro (Express and Direct), Website Payments Pro UK (Express and Direct), and PayPal PayFlow Pro
- Integrated with Authorize.net
- Integrated with Google Checkout (Level 2)
- Saved Credit Card method for offline payments
- Accept Checks/Money Orders
- Accept Purchase Orders
- Payment Extensions Available through Magento Connect
- Shipping
- Flexible offerings allow Magento to be tailored to the way you ship. Display real-time carrier rates, with support for account specific rates, flat or table rates to your customers.
- Free shipping discounts can be created for order amounts, or as part of specific marketing promotions, and the ability for customers to ship items in an order to multiple addresses is sure to increase sales of gift purchases.
- Integrated for real-time shipping rates from:
- UPS, UPS XML (account rates), FedEx (account rates), USPS and DHL
- Shipping to multiple addresses in one order
- On-site order tracking from customer accounts
- Multiple shipments per order
- Ability to specify allowed destination countries per method
- Flat rate shipping per order
- Flat rate shipping per item
- Free Shipping
- Table rates for weight and destination
- Table rates for product sub-totals and destination
- Table rates for number of items and destination
- Checkout
- Guest Checkout, an intuitive and efficeient one-page checkout process and the ability to integrate with a variety of payment gateways and alternative payment methods makes the Magento Checkout process a breeze for your customers.
- Allow customers to ship items to multiple addresses, input gift messages and more, all in a secure checkout process.
- One-Page Checkout
- SSL security support for orders on both front-end and back-end
- Shipping to multiple addresses in one order
- Checkout without account/Guest Checkout
- Shopping Cart with tax and shipping estimates
- Checkout with account to use address book
- Option to create account at beginning of checkout
- Accept gift messages per order and per item
- Saved Shopping Carts with configurable expiration time
