London Magicstore is one of the top largest independent online retailers and officially the biggest seller on eBay in the UK. Selling the latest mobile accessories, gadgets, electronics, chargers, cases and mobile phones, however, they hardly had an eCommerce website of their own – it was just a couple of pages on a so called “brochure” site.

The company got in touch with Holbi at the end of June 2010, seeking for an ECommerce website that would integrate with the order processing software which had been being utilized by London Magicstore at the time. Holbi were glad to help such an impressive market player, so the work started.

In only 3.5 months a design and development team of 8 created a website based on the innovative Holbi eCommerce platform called TrueLoaded.

As often happens with Holbi customers with the completion of the original project the work has actually never stopped.

As London Magic Store received a significant return on their investment into the ECommerce site created by Holbi (http://www.londonmagicstore.co.uk/), they would request more and more features and design to be added, where the end user experience would be optimized and the look and feel of the website would be improved. Between 6th June and 6th September 2011 a number of updates were released. That not only included the website redesign, Twitter and Facebook login and slide banner, but such important functionality as SagePay Direct, new Express Checkout and Auto Product review e-mails option notably improving website usability. Nonetheless, more changes are still in progress as the online business of London Magicstore continues to thrive.

With continually growing and developing hi-tech market in order to remain on top it is vital to implement the latest innovations both service and appearance wise. For a large retailer like London Magicstore perpetual website design and functionality improvements have become essential conditions of expansion and prosperity. The success of the company is being achieved daily with the growing number of buyers throughout the UK.