Spares2you is a leading UK supplier of home appliance spares and accessories. In 2006 Spares2you was just starting with their store going online, so they approached Holbi to order a standard osCommerce-based website. Upon the completion of the project we continued our cooperation through constant webstore support.

Over the years the sales were continually increasing which resulted in the need of a more advanced eCommerce solution that would include a user-friendly design, easily accessible checkout, as well as better presentation of product and category pages. Nonetheless the website was expected to become more visible in search engines and become more efficient in terms of ROI and conversion rate through its Google Adwords account. Considering new eCommerce requirements, Holbi design and development team turned around the website usability by implementing a completely new navigation approach. We also improved Organic positions and paid traffic having optimised Spares2You Google Adwords account. Google Base was brought up to the store and customised accordingly. More payment and shipping methods were added in order to increase the average conversion rate. New SEO& Usability modules were integrated into the system. Most of these modules were used by Holbi on other projects due to their proven success. Ultimately, synchronization of the product stock with the core suppliers was implemented.

Thanks to the efforts described above the sales of the store increased significantly: between July 2007 and July 2011 they grew by 345%. Within the same time range the website traffic increased by 234% while the number of Google organic visitors grew by 647%. Finally the eCommerce conversion rate demonstrated substantial growth of 58% having reached the astonishing 6.5% on average!