One of the UK’s most popular online retailers of shisha pipes, flavours and other smoking paraphernalia, www.theshishashop.com is a long-term customer of ours. It was not until recently that they decided to launch a mobile version of their web site and asked the guys from Holbi to help them tap into M-commerce. Our markup engineers came up with a perfect solution optimising the web shop to do its best on mobile devices such as iPhone or iPad.
All major pages including Home page, Product page, Shopping Cart and Checkout pages, etc. underwent optimisation to be compatible with mobile. As a result, it didn’t take long for the Shisha Shop to see a general increase in the number of orders for their products. The reason is very simple: the mobile version of the site provided a much better browsing experience which resulted in more conversions and increased profits.