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5 Reasons why Sage Brown London, a Princes Arcade retailer, switches to TrueLoaded

5 Reasons why Sage Brown London, a Princes Arcade retailer, switches to TrueLoaded

Quintessentially British in character, SageBrown is a modern family run company specialising in luxurious fine leather goods for discerning ladies and gentlemen, with locations in Princess Arcade, just off the Piccadilly, London, and the very centre of Cambridge. 

With over 30 years of experience, SageBrown has become an established, traditional English brand of elegant, sophisticated and classic designs, synonymous with quality, style with outstanding customer service.

Previously using Magento for their

e-commerce website

, SageBrown has turned to Holbi looking to find a better e-commerce platform for their every expanding business.


Reasons to choose TrueLoaded over Magento were as follows:

  • Ease of support and maintenance - while Magento-based

    online shop

    requires serious changes to upgrade from one version to another, a TrueLoaded-based website, being truly modular, can be easily upgraded to a new version of the

    e-commerce platform

    without loosing customisations or spending significant time and financial resources on the project 
  • Full dynamic CMS

    - unlike Magento, where changes in the content, design, look and feel often require changing the site's files, TrueLoaded offers FULL control of the website via its CMS; it is possible to change any text, message, email, document, image, menu, design and layout of literally any page - all via a convenient and easy-to-use interface of the built in CMS 
  • Advanced business management solutions, available "out of the box" - TrueLoaded is packed with features like support for B2C and B2B, advanced stock management, warehouse features, mobile and SEO friendly front end, and many many more 
  • Capacity and robustness - crucial for every online business is how quickly the website loads up on the client's screen, and how many products, orders, customers it can work with on a daily basis. With multiple variations of colour and material for every product, clients ordering from the UK and abroad, TrueLoaded is the obvious choice to keep the e-commerce website fast at all times.
  • Security and data safety

    - known for various issues with data breaches, Magento had to be replaced wtih a more secure and safe soluton for extra peace of mind - TrueLoaded.    


New online shop

has now been up and running for a few weeks, taking orders from the domestic and international clients. Sage Brown will be successfully growing their business, and we at Holbi will be happy to support their e-commerce solutions!


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