Custom Ecommerce Development

Traffic, turnover and profit

PPC campaigns for an Ecommerce business may differ from generic PPC campaigns. Ecommerce Adwords campaigns are more focused on the increase of sales rather than general increase of traffic. They are more focused on products than anything else.

It takes a specialist to build a PPC campaign for an online store or improve an existing one. The specialist should understand the general principles of PPC, Ecommerce and also have certain knowledge of the product range.

Ecommerce PPC campaigns created by Holbi promote the web site in general, certain product ranges, as well as particular products. Google Shopping and Google Adwords are often put together to achieve the best and most cost-effective sales.

All expenses and sales are carefully tracked and reported to the customer. Campaigns are constantly monitored and fine-tuned to achieve the best results. No money is wasted on promoting products that are out of stock or where the margin is too low.

Holbi’s PPC specialists will increase traffic to your site that will convert into sales.

Turnover and profit

Facebook is a leading social network around the world. It is also a great marketplace for an online store to offer its products to the public.

A Facebook storefront from Holbi helps an Ecommerce business start selling products on Facebook as yet another sales channel.

Facebook integration with Ecommerce includes creation of a new design for Facebook pages based on the design of the shopping cart site. An Ecommerce store’s products are automatically sent to Facebook via Facebook API. A special “Shop” application / page gets added to the main Facebook page. Purchases get completed via the main shopping cart.

A Facebook store can become an active and important sales channel for every Ecommerce business.

Traffic, Conversion rate

Web site speed up service is an essential tool for larger sites with thousands of products and / or with great many visitors. Online stores with slowly loading pages suffer from low conversion rates and low positions in organic search results. Users prefer web sites that load quickly, and so do Google and other search engines.

Ecommerce Speed up service consists of improving the page “weight” by optimising web sites options, product images, page structure. It also consists of optimising the database (structure, indices, cache). Minimizing the number of database queries is also a part of Ecommerce speed up service. Optimisation of the code itself and of the web server can also be provided.

More users will stay on the site, more customers will complete their purchase and search engines will more likely give the site better positions once you’ve used Holbi’s Speed up Service for online stores.

Return business

Multichannel or omni channel Ecommerce allows orders from several sales channels to get accumulated within the same processing centre. Product catalogue, and most importantly, product stock, becomes simultaneously available across all channels.

Order splitting by channels allows to process most urgent orders first, achieve better feedback across the channels and result in more new and return business. It also provides reporting as to the performance of each channel and helps to optimize the budget of advertising campaigns.

Conversion rate, Average order value, Return business

Kayako is a leading ticketing customer support system with many features and options. Customer support solution is a powerful tool for businesses where customers normally have pre-sales or after-sales questions and require support. Kayako answers a number of questions automatically, before they actually get asked, provides manuals and various downloadable data, and, of course, raises support tickets and processes them.

Kayako ticketing system Ecommerce integration is a service that allows customers of an Ecommerce site to ask questions and get responses within the framework of the main site. It eliminates the need to create a new account within Kayako or log into it. It provides the same user experience throughout both sites by integrating design of the main site into Kayako.

A powerful combination of a leading customer support system (Kayako) with Ecommerce sites has now become possible thanks to Holbi’s solution.

MYOB  integrates  with Ecommerce web sites to automate ordering and customer and product data synchronisation. Fast error free operations speed up  business  and  improve customer satisfaction.

We support MYOB Accounting, Accounting  Plus, AccountRight, Premier and RetailManager.

Holbi  is  an  approved  member  of  the  MYOB  Developers  Programme.

Web DataLink for MYOB is listed in the Addons directory on MYOB.com.au

Conversion rate, average order value

PayPal is the number 1 payment processing provider for Ecommerce. PayPal Express Checkout allows customers to complete their purchase from your site on PayPal by using their PayPal account. The process is amazingly quick and very secure. No account needs to be created on your site. No card details need to be entered (or stored!) on your site.

Using the PayPal express Checkout payment method offers an instant boost in conversion rate and average order value as it improves customer trust and increases checkout speed.

Ecommerce-optimised dedicated hosting  services  offer fully managed, optimised, fast, and  capable  servers  in  our UK, European or US-based data centres.

Advanced enterprise solutions  consisting  of multiple servers, load balancers, etc. are also available.

We   offer  consulting,  architecture,  design,  set  up,  site  move, management, maintenance, back up, mirroring services, and much more.

Traffic, turnover and profit

Ecommerce SEO service helps to improve web site positions in search results and increase organic traffic from relevant searches.

Holbi’s monthly SEO package is about promoting your online store mainly in Google, Yahoo and Bing by building high quality links to the site, creating and posting articles, increasing visibility of social network profiles of your online business, etc.

SEO strategy includes on-site and off-site activities. As Google and other major search engines change, we at Holbi change our SEO strategy and utilise individual approach for each client.

SEO for Ecommerce from Holbi is always highly ethical and no “black hat” or “spam” techniques are ever employed to achieve results.

We keep our clients updated on our progress, and on how we achieve great positions by sending detailed reports in the end of each month. We include not just a position chart but also the list of links built, articles and blog posts published, detailed analysis of Google Analytics, and all the on-site changes that we implemented.

Monthly SEO package for shopping cart sites comes on a 3 months minimum contract with a 30 days notice afterwards. We don’t believe in lengthy contracts, but rather in lengthy and mutually beneficial relationship with our clients that work better than any contract!

Conversion rate

Mobile optimisation lite offers an inexpensive but still efficient way to make your online store mobile-compatible.

Standard mobile design template becomes available as a part of this service, customised with the site’s logo and several other options. Holbi also provides a more advanced custom mobile optimisation service

mCommerce lite is a quick and reasonably priced way to make your web site ready for mobile users.

Average order value, repeat business, profitability

Online stores suffer from some customers not completing their orders and abandoning the site having added products to their shopping cart.

Advanced recovery of abandoned shopping carts module allows to access such shopping carts and see which products were left in the carts. It also allows to send an email to one or several customers reminding them of their not completed orders, ask to proceed with those orders or at least let the store owner know the reasons why they left.

It is reasonable to expect certain percentage of abandoned shopping carts to turn into real orders (get recovered). Advanced recovery of abandoned shopping carts becomes an important sales tool.

Conversion rate

Facebook login for online stores allows customers to purchase goods online and benefit from having an account without having created one. Logging in is safe, secure, easy and quick- and no extra password needs to be remembered.

Facebook login for Ecommerce stores is a popular feature that many of our clients have on their online shopping cart sites.

Ecommerce web sites delivered by Holbi come with a certain free support period by default. However, due to the nature of the web sites, web servers, browsers, search engines, etc., web sites require support and maintenance. Bugs, if any, need to be fixed, training needs to be provided and security updates need to be installed.

Online shopping cart advanced support package includes all of this and delivers a peace of mind to the customers of Holbi.

Average order total, conversion rate

Shopping cart sites can benefit from having a live chat support system. It is often that visitors of the site are looking at certain products from their office, or it is not convenient for them to call you for any other reason. Email is considered a slower way of communication, and they want to find out something about the product or the business (like shipping and refund terms) and need a quick answer. Sending a quick question to an operator and getting an instantaneous response in the Live Chat window seems like a great way to address that need.

Ecommerce sites with the Live Chat feature look more credible.The sales team can try to up-sell something to the customers via Live Chat. Also, an operator can use the Live Chat feature to provide after-sales support.

Traffic, turnover and profit, conversion rate

Multiple Ecommerce front ends allow to offer parts of the product catalogue via separate online stores all linked to the same back end. Niche online stores can often be more successful than some more generic web sites.

Multiple front end solution allows for domain name, design, product names and descriptions, and various other parameters to be completely unique in each front end.

However all products and orders are still managed in the same back end for convenience and speed.

Adding new front ends is a relatively easy job and costs much less than creating a new web site from scratch.

Multiple front end solution can be used in case one needs to split their product catalogue into several “niche” parts, or, for example, if one and the same business wants to have visibly independent representation in several different countries or regions.

Sage  and  shopping  cart  integration  allows  for  a fully automated synchronisation  of customers,  orders, and product data between Sage UK and various shopping carts.

All versions of Sage 50 and some versions of Sage 200 are supported.

Holbi is a long time development partner of Sage in the UK.

Web  DataLink  for  Sage  50  is  listed  in  the  Addons directory on www.Sage.co.uk

Conversion rate

Amazon offers a special payment method to online retailers. It can be added to nearly any online store. Customers may choose Checkout by Amazon if they don’t want to disclose their card details to the online store.

A Checkout by Amazon module for shopping carts improves customer conversion rate, increases average order value and increases the overall customer trust by allowing for the shopping cart site brand to be associated with the brand of Amazon.

Amazon naturally charges transaction fees. However, they are reasonable because of all the benefits Checkout by Amazon brings with it.

We offer shared  Ecommerce  hosting packages for new Ecommerce web sites or for web  sites  with  lower  traffic  demands.

Quick  set  up,  optimised  secure  environment, comprehensive control panel, and reasonable pricing are all benefits of using shared Ecommerce hosting.

Traffic, turnover and profit

Ecommerce SEO is one of those powerful tools that no online business can survive without. Google and other major search engines all agree that unique, interesting content, ease of use and ease of search, transparency and accuracy are good for Internet users and thus become the factors that position web sites higher in natural (organic) search results.

On-site SEO modules help to optimize your online store for search engines, increase positions of the Ecommerce site, increase traffic figures, and correspondingly, online turnover.

Search Engine Optimisation (SEO) for an Ecommerce site includes optimisation of the URLs, page title and page meta tags. It may also include improvement of the navigation system and page content.

Ecommerce speed-up service could be ordered as well to improve performance of the shopping cart site and make it perform better in search results.

Conversion rate

Mobile commerce as a trend is on its way up. According to Google, up to 50% of all searches are performed on tablet and mobile devices today. Your Ecommerce web site must look simply great on any devices, mobile phones included.

Mobile optimisation of an Ecommerce site is about creating a new front end that focuses on presenting product catalogue data within the mobile phone screen. It also includes optimisation of the navigation and search feature. An Ecommerce site’s product list and product information pages change accordingly so that they could fit the screen size of a mobile phone. Finally, the shopping cart and checkout pages also change to improve user interface and still provide secure online purchase facility.

Turnover and profit

Selling on Amazon is easy if all products get uploaded to the Amazon marketplace automatically and all Amazon orders can be processed in the same place together with the site orders.

Amazon Integration with Ecommerce offers those features and can link one or more Amazon accounts with one or more shopping carts.

Thinking about reaching out for international customers? Amazon Link from Holbi will allow users to list products on Amazon.com, Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.com.au, Amazon.es and other sites.

Selling on Amazon Central allows users to save on marketing costs, provides guarantees as to the payments and refunds, and delivers a great buyer and seller experience overall.

Turnover and profit

eBay integration for Ecommerce has become de-facto one of the most important tools to increase sales and improve operations. eBay link can upload products from the site to one or several eBay accounts and download orders from one or several eBay accounts into the back end of an Ecommerce store.

A shopping cart connector for eBay effectively allows for elimination of errors in product description while significantly decreasing operational costs by automating data upload to eBay and downloading from it. eBay feedback score improves too as price and stock figures are always the same in your shopping cart and eBay account, and because eBay orders get automatically downloaded into your site allowing for quick and easy processing.

eBay link comes with various additional options and services such as design of the eBay page / store.

Repeat business, profitability

Online stores come with default email systems. Those emails may not be very user friendly and may look and feel different than the custom design of the site.

Custom HTML email templates from Holbi will look and feel like your shopping cart site and will not only contain all the required information about the customer’s account including their order, but may also include certain promotional messages and offers.

Marketing Newsletter is a totally unique module that allows to create an HTML newsletter directly in the back end of the online store. Use various texts, images and links. Use products as well as any product can be added to the Marketing Newsletter with its name, short description, image and price. Such a newsletter can be saved and sent to a group of customers using a 3^rd party email programme.

Conversion rate

Ecommerce responsive design is an essential feature of many modern-day online stores. It allows for your shopping cart site to look great not only on the desktop computers but also on laptops, tablet computers, smart phones, and other devices.

Responsive design of Ecommerce sites improves usability, increases conversion rate, and helps to grow the average  total value of each order.

The site will fit the screen or the browser window of any device used. As the screen changes, the site will also change! Either the number of products or articles per page will increase as the window size increases, or particular elements will change their places, or more information will be displayed, or pictures will increase in size. All this can be done to use the space in the most efficient way. Similarly, when the browser window size decreases the site will change accordingly.