Irish Building Supply

A collection of projects involving website facelifts or/and redesigns and brand identity updates
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The Macken family have very strong roots in the construction and hardware industry in Ireland. Having established as T&J Macken Building Contractors in Dublin in 1937, the company built many churches, schools and convents in the greater Dublin area.

Visit Website
16% Increase in Website Visitors
V.4 Version of osCommerce used
Irish Building Supply
Home Page
Product Page
Main Menu
Before
Home Page
After
Home Page
Before Product Page
After Product Page
The Goal with visually updating Irish Building Supply was to retain brand colors and overall brand feel while making the website at hand cleaner, more modern and flexible. In the process, the Leading red color remained unchanged form it`s previous iteration, while being combined with light and dark Greys. The biggest change was done to the Main Menu, transforming it from simple horizontal list into extended menu, that provides a better look at every and each product subcategory.
Before Main Menu
  • Crowded Horizontal Menu Website’s horizontal menu categories have little to no space to breathe
  • Excessive Menu Layering “Categories” menu has unnecessary amount of category separation
  • Subcategory Clutter Subcategories have no clear highlight and may be hard to spot on a text heavy page
After Main Menu
  • Main Super-Menu Super Menu that is showing every available product category
  • Visible Subcategories Upon selecting Main Category, all of respective subcategories are visible
  • Visual Page Representation Image that represents the Product Category makes each menu item more recognizable
Interested in Makeover for your Website?
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Improve Ecommerce Conversion Rate — The Commercial Case for a Makeover

The most compelling reason to invest in a professional ecommerce makeover is the direct, measurable impact on revenue. Research consistently shows that improve ecommerce conversion rate improvements of even 1–2 percentage points can transform a store's commercial performance — and the design, UX, and performance improvements delivered by a Holbi UK makeover routinely achieve conversion rate uplifts significantly greater than that.

Here's how a well-executed ecommerce website redesign drives commercial improvement:

  • Better design builds trust — customers are more likely to complete a purchase from a store that looks professional and credible
  • Improved mobile experience captures lost revenue — a poor mobile store is losing you sales from the majority of your traffic
  • Faster load times reduce abandonment — every second of page load delay reduces conversion rates by up to 7%
  • Clearer calls to action guide purchase decisions — strategic layout improvements make it easier for customers to buy
  • Improved product discovery increases basket size — better navigation and search helps customers find and add more products
  • Streamlined checkout reduces drop-off — every unnecessary step in the checkout process costs you completed orders

The goal of improve ecommerce sales is not an abstract aspiration — it's an achievable, measurable outcome of a professional makeover delivered by an experienced team. Holbi UK has been delivering commercial ecommerce improvements for 25 years, and improve ecommerce conversion is at the heart of every redesign project we undertake.

 

Improve Ecommerce SEO, Site Speed & User Experience

A great makeover does more than improve aesthetics — it delivers fundamental improvements to the technical foundations that determine how your store ranks in Google and how efficiently it serves your customers. Holbi UK's makeover service addresses all three pillars of modern ecommerce performance:

Improve Ecommerce SEO: Your redesigned store is built to current SEO best practice — clean URL structures, properly configured metadata, structured data markup, optimised heading hierarchies, and internal linking improvements that give Google a clear, comprehensive picture of your store. Improve ecommerce seo and improve seo for ecommerce are standard outcomes of every Holbi UK makeover, not optional extras.

Improve Site Speed: Improve site speed ecommerce is one of the highest-impact improvements available to any online retailer. Slow stores lose customers, lose conversions, and lose Google rankings — all simultaneously. Our performance optimisation process delivers measurable improvements in Core Web Vitals scores, including LCP, CLS, and INP, directly benefiting both user experience and search rankings.

Improve Ecommerce UX & Customer Journey: The improve ecommerce user experience and improve customer journey ecommerce improvements delivered by a Holbi UK makeover are built on real user behaviour analysis — not guesswork. We review heatmaps, session recordings, and analytics data to understand exactly where your current store is losing customers, and design targeted improvements to eliminate those friction points. The result is a improve ecommerce experience that feels intuitive, effortless, and enjoyable for every visitor.

 

Why Choose Holbi UK for Your Ecommerce Redesign?

Holbi UK is not a general web design agency that occasionally works on ecommerce projects. We are a dedicated ecommerce redesign agency uk with 25 years of specialist ecommerce experience, 5,000+ successful projects, and the unique distinction of being the official owner of osCommerce — the platform your store runs on. That ownership means we can deliver makeover improvements that go all the way down to the platform level, optimising not just the visual layer but the underlying code, database, and caching architecture that determines real-world performance.

Our makeover clients include some genuinely impressive brands:

  • Marine Online — a full visual transformation and UX overhaul delivering improved navigation and product discovery
  • Irish Building Supplies — a brand refresh and mobile redesign for one of Ireland's leading construction material suppliers
  • Malta Wristbands — a complete store makeover improving conversion rates and product presentation for a busy events supplier

Every makeover project is scoped, priced, and delivered transparently — with clear objectives, measurable outcomes, and a team that treats your store's commercial performance as personally as you do. If you're ready to improve ecommerce conversion rates, improve ecommerce site performance, and give your store the competitive edge it deserves — Holbi UK is ready to make it happen.

Ready to transform your ecommerce store? Contact Holbi UK today for a free makeover consultation — and discover what your store is truly capable of.