+44 2070601499

Managing Brands

Navigating the world of brand management is crucial for curating a cohesive and captivating online shopping experience. Whether you're an e-commerce veteran or a newbie, understanding the nuances of brand management can greatly enhance your website's appeal. In this guide, we'll walk you through the steps to seamlessly manage brands using your website's admin area.

Exploring the Admin Area:

Upon entering the admin area of your website, you'll find two pivotal sections: Products/Catalogue and Products (Brands/Categories). Within these sections lies the key to effectively managing and optimizing your brand offerings.

Organizing Brands with Ease:

Under the Brands tab, you're presented with a user-friendly interface that empowers you to organize and arrange your existing brand list effortlessly. Utilizing drag-and-drop functionality, you can easily prioritize and structure your brand hierarchy.


Adding a Fresh Brand:

Expanding your brand portfolio is a strategic move in capturing a diverse audience. By simply clicking on the designated button, you can seamlessly introduce a new brand to your collection.

Refining Brands at Your Fingertips:

Editing or removing existing brands is a breeze with the intuitive icons provided. A pencil icon grants you access to refine brand details, while a bin icon facilitates the removal process.

Customizing Brand Attributes:

Adding or editing a brand offers a range of customization options to ensure it aligns perfectly with your brand's identity. From setting the brand's name and "Out of stock" level limit to configuring its layout, gallery image, and hero image, the Main Details tab is your canvas for creativity.

Crafting Compelling Descriptions:

The Name and Description tab is your playground for crafting engaging brand narratives. Not only can you enter a captivating brand description, but you can also link it to Pages, Products, Categories, Delivery Locations, Brands, and Common links. Furthermore, this tab allows you to input brand-specific search keywords for enhanced discoverability.

Unlocking SEO Potential:

A brand's online visibility is paramount in driving traffic. The SEO tab empowers you to optimize your brand's presence by setting and overriding Manufacturer URLs, creating Brand SEO names, defining Brand meta-tags, Title meta-tags, and even structuring essential H1, H2, and H3 tags where applicable.

Supplier Collaboration:

Collaboration with suppliers is streamlined through the Suppliers tab. Here, you can select a default supplier, add new suppliers, or edit existing ones. This seamless process ensures that your brand management extends to the supply chain, ensuring consistency and efficiency.

Product Filters:

Activate product filters under the "Filters" tab to allow users to sort products on the frontend by keywords, prices, and categories. Access the "View Values" link to see the price range of a brand's products and the categories they're assigned to.

In conclusion, mastering brand management is pivotal for a captivating e-commerce journey. The admin area's user-friendly features enable you to curate and enhance your brand offerings effortlessly. By leveraging these tools effectively, you're poised to create a shopping experience that resonates with your customers, fosters brand loyalty, and drives growth.

Recent posts
post item

Managing Counties and States

November 30, 2023
Managing Counties and States ...
post item

Managing Countries

November 29, 2023
Managing Countries ...
post item

Managing Filters

November 28, 2023
Managing Filters ...
post item

Managing Cache Control

November 27, 2023
Managing Cache Control ...
post item

Managing Cross Sell Type

November 24, 2023
Managing Cross Sell Type ...
post item

Managing Stock Delivery Terms

November 23, 2023
Managing Stock Delivery Terms ...
post item

Managing Notify Me when in Stock

November 22, 2023
Managing Notify Me when in Stock  ...
post item

Managing Stock Indication

November 21, 2023
Managing Stock Indication ...
post item

Managing Comment Templates

November 20, 2023
Managing Comment Templates ...
post item

Managing Order Statuses

November 17, 2023
Managing Order Statuses ...








osCommerce 4.x

shopping cart



New PayPal Module (Latest API 2.0)

osCommerce 2.2

osCommerce 2.3

Shopping cart customizations


PayPal Express

APM (Alternative Payment Method)

Standard Variant

Advanced Variant



Front End

Install osCommerce for Me

Let me install myself

Multiple sales channels

Single active sales channel

Installation on your own server

Assigning theme to sales channel

Deleting sales channel


App Shop

Adding Free Module

Admin Area

Adding Paid Module

Installing Module

Opayo Pi Module

Development Mode

Email Verification Before Registration

Managing Languages

Managing phpMussel

Managing Orders

oscommerce.com account

Creating Manual Orders

Managing Customers

Managing Customer Groups

Managing Brands

Managing Categories

Managing Filters on Categories

Managing Products

Managing Stock

Assigning Products and Categories to Front Ends

Assigning and Moving Products to Categories

Managing Default Sort Order on Product Listing and Category

Managing Cross-Sell and UPSell

Managing Reviews

Managing Attributes

Managing Product Groups

Managing Properties

Managing Suppliers

Managing Warehouses

Managing Sales Statistics and Purchase Report

Managing Stocktaking Costs

Managing Deleted Orders

Managing Coupons

Managing Virtual Gift Cards

Managing Sales Price

Managing Giveaways

Managing Featured Products

Managing SEO

Managing Meta Tags

Managing XML Sitemap

Settings of E-commerce Tracking for Google Tag Manager

Setting up GA4

Managing Pages

Managing Menus

Assigning Theme to Sales Channels

Deleting Sales Channels

Managing Translations

Managing Email Templates

Managing Catalog Pages

Managing Shipping Modules

Managing Payment Modules

Managing Order Structure

Managing Socials

Managing Extensions

Managing Managers

Managing Access Levels

Managing Back End Menu

Managing Configuration

Mail Sending via SMTP

Setting up SMTP

Status Groups

Order Statuses

Comment Templates

Stock Indication

Notify Me when in Stock

Stock Delivery Terms

Cross Sell Type

Cache Control


Managing Countries

Managing Counties and States